Levner Consulting supports IndiHome – Telkom Indonesia in developing its annual marketing strategy to strengthen its position as the market leader in internet services in Indonesia. The strategy is developed comprehensively using an end-to-end approach, ranging from market analysis to communication channels.
Outcomes & Deliverables
- Analysis of internal and external business factors
- Market segment selection through user analysis, customer journey, and loyalty matrix
- Development of Where to Play (target market & positioning)
- Development of What to Play (product strategy & product roadmap)
- Formulation of How to Play (channel and communication strategy)
- Comprehensive annual marketing strategy document
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