Levner Consulting supports PT Metra Media Digital (Telkom MDM) in developing a strategic Marketing Plan to drive the growth of digital businesses under the TelkomGroup. The project began with a comprehensive understanding of the company’s vision, mission, and product portfolio, followed by an internal and external situation analysis using PESTEL, SWOT, and competitor mapping approaches. Levner also formulated market segmentation, positioning strategies, and marketing campaign plans to effectively reach both B2B and B2C customers.
Outcomes & Deliverables
- Understanding the company’s vision, mission, and product positioning as the foundation for the Marketing Plan
- Strategic Situation Analysis using PESTEL, SWOT, and product performance analysis
- Development of the competitive landscape and positioning for Telkom MDM
- Marketing strategy development based on product hierarchy and customer segmentation (B2B & B2C)
- Marketing formulation, communication plan, and flywheel strategy
- Calendar of Events & Programs for executing the product marketing plan
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